To celebrate the UK release of Ridley Scott’s highly anticipated Gladiator II, this collaboration conquered London’s iconic Piccadilly Lights, turning it to stone.
The striking bas-relief patchwork featured Gladiator II alongside Samsung, Trainline, TK Maxx, and LEGO who united to reimagine their ads through the lens of Roman AD 211.
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Listed in Campaign’s ‘Top Five Media Ideas 2024’