When Jaguar became an official partner of the Wimbledon Championships, they asked us to bring the sponsorship to life in a way that reflected their brand positioning of ‘Excite the Senses’.
This ambitious, experimental project aimed to measure the atmosphere and emotion at The Championships. We gave fans biometric wristbands, and placed beacons on Centre Court, No.1 Court and the Hill to capture the atmosphere of the crowd, and their energy levels.
We analysed this data, matched it with live images and news, and shared the stories via mobile, digital, social and DOOH – every 20 minutes. Over the 13 days of the event we created more than 600 pieces of content.
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AWARDS
Festival of Media Steve Wozniak Award for Technical Excellence, Gold: Best Use of Data
The Drum Mobile Awards Awarded 5 Golds and Grand Prix
UK Sponsorship Awards Innovation of the Year
Cristal Awards Gold: Automotive, Bronze: Best Use of Digital