This Hellmann’s campaign brought two of Britain’s best loved cooks together to help families reduce their food waste, which is a huge problem in the UK and a major contributor to climate change.
At the heart of the campaign is Channel 4’s ‘Cook Clever, Waste Less with Prue & Rupy’ - based on an original idea from the Mindshare team, commissioned by C4 and made by BBC Studios. Alongside the four-episode series, we created sponsorship idents, a bespoke TVC, social and website content.
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AWARDS AND RECOGNITION
Campaign Ad Net Zero: Campaign of the Year
Featured in Matt Bourn and Sebastian Munden's book 'Sustainable Advertising: How Advertising Can Support a Better Future'.